eCommerce Website Design
What is an eCommerce Website?
Ecommerce, or electronic commerce, refers to transactions conducted via the internet. Every time individuals and companies are buying or selling products and services online they’re engaging in ecommerce. The term ecommerce also encompasses other activities including online auctions, internet banking, payment gateways, and online ticketing.
eCommerce has been growing at a steady rate all over the globe. 2020 saw a sharp increase in businesses moving online. This trend will continue. It is expected that by 2040, 95% of all purchases will be via eCommerce.
The benefits of running an e-commerce store are very clear to anyone who has ever purchased someone from an online store. The top reason why people make online purchases is that they can shop whenever they want, 24/7. In other words, the convenience to the customer is key. For the shop owner, the benefits of operating on the internet rather than a traditional brick and mortar store are also very clear; primarily the major cost saving and reduced business risk.
If you are considering opening an e-commerce store, you must consider what works for your industry. Not all online stores are built equal.
A professionally designed and built eCommerce website is a combination of many strategic design and marketing factors:
Beautiful and interactive website design. Around 93% of online shoppers declared that the visual appearance of an online store plays a key factor in their purchasing decisions.
Responsive website design - to ensure your website is displayed correctly on all devices especially mobile. Around 51% of digital buyers conduct purchases via their smartphones.
SEO (search engine optimisation) implementation and management - for organic traffic from Google. Around 43% of eCommerce traffic comes from Google search results (organic).
It is expected that e commerce sales will reach $3.5 trillion by 2021. If you get any of these factors wrong with poor website design and/or poor digital marketing, you can expect to run a sinking ship instead of a successful eCommerce store.
So it’s clear as mud – eCommerce is booming. Now, how exactly do you get started?
How to start an eCommerce Store
1. Buy a domain name.
Choose a domain name that matches your service or product. If you're not sure how, we can do it for you.
2. Find a web developer & digital marketing agency
Web development and digital marketing go hand in hand. So it is best to work with a web agency that does both.
This is the most important component in launching your eCommerce site. Get a timeline for how long they estimate it will take to launch the site. Ensure sure they have a business branding and graphic design background so they build a beautiful website, because looks really do matter.
Too often, business owners move forward with a developer without doing their due diligence in terms of research. If you want to know more about building an eCommerce website, feel free to contact a web design specialist.
3. Market your Product Online
Building the best website in the world means nothing if your customers can not actually finds your website. Digital Marketing is at the heart of all successful eCommerce stores. There are many digital marketing methods available. PPC (pay per click) advertising such as Google Ads and Facebook Ads which work extremely well for most industries if they are professionally setup and managed exceptionally well. A poorly setup PPC paid ads campaign or one which has no professional ongoing management is basically throwing your money away. However, when setup and managed correctly, your business is guaranteed to boom.
Organic or free traffic from search engines such as Google is the other type of digital marketing to get customers to your online store. This is primarily achieved by getting your website ranked on the first page of Google using SEO (search engine optimisation). To understand what is best for your business, contact us for a an obligation-free business assessment.
What is the best eCommerce Platform?
There are numerous eCommerce platforms to choose from. We support all current eCommerce platforms. You would have heard of website builders such as shopify, however these builders have an ongoing monthly cost and are difficult to scale as your business grows.
The best eCommerce website platform involves a combination of WordPress (a content management system) and WooCommerce (an eCommerce plugin). Combined, they offer a powerful eCommerce solution with multiple payment gateway options, with the ability to adapt and support a variety of complex requirements. WooCommerce is also fast and intuitive, well designed, extremely robust, highly scalable and has no ongoing monthly cost.
Whether you’re selling a $5 dog collar or a $50,000 car, eCommerce website designs need to provide a fast, secure, easy to use and enticing online shopping experience.
If you are looking for a website that is guaranteed to build your revenue, makes managing inventory and sales easy, integrates with direct payment gateways and delivers outstanding results, then you’ve come to the right place.
Our specialist Sydney eCommerce Website Designers understand what it takes to deliver an online shop that will provide the perfect platform for your eCommerce store. We have built eCommerce websites in every industry imaginable all over Australia.