Off Page SEO
What Is Off Page SEO?
Off page SEO, also known as off-site SEO, describes optimisation methods and practises used to improve your ranking in search engine results pages (SERPs). Unlike on-page SEO, these methods, however, happen outside of your website and involve attracting or building links from other websites, shares on social media, and mentions across the web. Off-page SEO is an effort (such as through social media marketing) to generate links and ratings, so your site rises in credibility and rank.
Why do Off Page SEO?
Off-page SEO is extremely valuable because it tells search engines like Google that your website is important to others on the web. Every link that you receive acts as an endorsement from another source that your website is quality. The more 'endorsements' you build using off page SEO, the more you are seen as a credible and trusted authority in your industry. In return, you earn the potential to be ranked higher in Google search engine rankings, and more importantly, higher than your competitors. Another way to explain off page SEO is a method that lets external sources act as tie-breakers for websites that have the same quality of on-page SEO so search engines know the best to rank websites on search engine results pages (SERPs).
For example, if we look at two dental clinic websites with similar content, which site would rank higher?
If both websites use similar on-page SEO strategies, off-page SEO signals can help determine which site ranks higher in search results.
Search engines like Google measure off-page SEO factors, like the number and quality of backlinks to websites.
If one of the dental clinic websites has more backlinks from reputable sources, while the other site has received zero online mentions, the site with more backlinks (and better online reputation) will likely rank higher. After all, why else would other websites be linking back to this business unless they had valuable information or knowledge in their industry? There is no other reason. The site with the more off page SEO wins because they are seen by search engines as a credible authority with the more relevant information, so they are ranked higher in search engine rankings.
Using numerous off-page and on-page SEO factors, search engines determine how valuable pages are to users queries and return relevant results accordingly.
Just remember — a page without off-site optimisation is like a boat cruise that didn't sell tickets. It’ll become a no-show.
What Off Page SEO ranking factors should I optimise?
There are several methods and practises we use to enhance your off page SEO 'score':
1. Link building
The most popular technique of off-page SEO is backlinking, which aims to generate natural links to your page. Getting reputable websites to link back to your website has two main benefits: driving traffic to your site and helping determine your rank. Links from reputable sites are hugely beneficial to your website.
Blogging is an excellent way to start generating linkable content for your brand.
3. Social media marketing
While social media links don’t impact rank, social media sites are still some of the best places on the web to generate awareness for your brand.
4. Influencer marketing
How can off-page SEO influence online opinions?
Because of the emphasis on links as a method of accomplishing off-page SEO, many people tend to assume generating links is the goal of off-page SEO.
The real goal of off-page SEO, however, is to boost ranking so that people can find, contact, and purchase from you. Off-page SEO will create positive engagement with your brand, whether that be through links, reviews, social media, or brand mentions.
5. Write articles and press releases for publications
Writing for external publications is a great way to show that you’re an authority in your industry while also promoting your own business’s service.
6. Social bookmarking
Social bookmarking is the process of submitting your content to sites like Reddit and others. These sites segment their content to appeal to certain niches, which you can use to appeal to customers in the specific demographics that you want to target.
Getting Started with Off Page SEO
We understand that running a business generally means you have no time left over to think about your off page SEO, let alone actually get it done, and get it done so well that you can see genuine ranking improvements. Here is where we come into the picture. Team up with SureTech! We have a unique and transparent method of ensuring you rank high in search engine results for your industry, no matter how competitive it is. We analyse areas that you can rank in, and we target those areas or keywords/phrases.
We are an end-to-end Digital/Internet marketing firm that strives for excellence in every project, no matter how big or small. We know exactly what to do to earn you the exceptional results you need to grow your business and add to your bottom line.
SEO Implementation & Management.
Top of Google Organic Search Results Achieved