What have we learned so far in 2020?
Fire's burn ...well... everything here in the great land down under.
A virus; something we cant even see, can bring businesses and the worlds economy to its knees.
International unrest and COVID has people less and less willing to leave their houses.
So? What does any of this have to do with your business?
Well, during struggles, smart businesses evolve and come out stronger, more efficient, and with a larger slice of the revenue pie.
Almost overnight, all major services such as healthcare, government services, schools etc have migrated their business to a digital platform. This is here to stay. We have entered the Matrix. From now on, commerce will almost exclusively be operating online. All essential services will be run online. All marketing will be funnelled online (goodbye and good riddens junk mail).
We keep hearing about a 2nd wave of COVID-19. As I look into my crystal ball, I see the northern hemisphere move into autumn/winter in late 2020. As I peer deeper in my crystal ball, I see the 2nd wave of COVID-19 and another subsequent lock-down hitting us and our businesses in early 2021.
Some smart dude once said "those that fail to plan, plan to fail".
Is your business ready? Do you have a strong online presence? Is your website attracting the surge of customers that have moved into the online space?
Over the past 4 months, we have seen intelligent businesses actually thrive in this new digital market. Overheads are lower, your potential clientele are no longer limited to your suburb or city, but by your website/marketing strategy which can be international. The smallest of investments to set-up-shop on the web will now be this generations goldmine.
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