What Is SEO?
SEO stands for Search Engine Optimisation. SEO uses strategies that improve organic visibility in search. Unlike SEM, strategies that pay for placement on search engine results pages(SERPs), SEO aim to attract search engines and earn prominent organic search placements. Organic search results don’t have an “Ad” designation on their results. They are not paid for; they are earned.
The concept of SEO is simple. Certain changes made to your website make it more attractive to search engines for specific keywords. The search engines reward your website with higher rankings. This results in more people finding your website in the organic/free search engine results pages(SERP) which always equates to more revenue for your business!
The higher your rankings get, the more people see your website. It’s in the implementation and delivery that SEO services become more complex. You need a website that’s relevant to your niche, oozes credibility and offers answers to users' questions. This makes you a trusted source of information. That’s what search engines like Google like to see.
To summarise, SEO is a range of strategies used to achieve high rankings for your website in search engines. And nothing is more important in this day and age, because over 90% of your customers use search engines like Google to find goods and services.
Google is forever changing its ranking algorithms. SEO that’s out of date will lead to falling rankings, fewer leads, and shrinking revenue. Don't let this scare you. When SEO is implemented and managed correctly, it is literally a goldmine in your niche. Summarised further, the higher your ranking, the more money your business makes. It's that simple.
There are two distinct types of SEO to improve your business search engine rankings. Successful SEO requires a healthy combination of both types. The first is on page SEO (search engine optimisation) or on-site SEO.
The second is off page SEO (search engine optimisation) or off-site SEO. The most significant difference between on-page and off-page is that Google uses your on-page SEO to measure your page’s relevancy and your off-page SEO to measure your page’s credibility.
Getting Started with SEO
So, how do you get started on your SEO journey?
You may have noticed your search engine ranking has dropped. Your website visitor numbers are shrinking. Your potential customers aren't finding you on Google and it’s clearly affecting your bottom line.
If you've never had SEO implemented, or your current SEO agency isn't getting results, it's time for our SEO guru's to press play. We start with a free SEO audit and business assessment. We present our findings and recommended strategies to improve your SEO ranking by driving quality traffic to your website using on-page and off-page SEO. We will even show you where your competitors stand in the SEO journey.
As soon as you say GO, we start the process by first performing in-depth industry keyword research to collate and utilise a list of high-value keywords that will translate into better quality traffic and increased revenue for your business. Each successive SEO activity continues to improve your ranking, and in-time, you will see your site climbing the Google ladder. Just imagine...one day, your business could be on the first page of Google!
SEO Implementation & Management.
Top of Google Organic Search Results Achieved