What Is SEO?
SEO stands for Search Engine Optimisation. SEO uses strategies that improve organic visibility in search. Unlike SEM, strategies that pay for placement on search engine results pages(SERPs), SEO aim to attract search engines and earn prominent organic search placements. Organic search results don’t have an “Ad” designation on their results. They are not paid for; they are earned.
The concept of SEO is simple. Certain changes made to your website make it more attractive to search engines for specific keywords. The search engines reward your website with higher rankings. This results in more people finding your website in the organic/free search engine results pages(SERP) which always equates to more revenue for your business!
The higher your rankings get, the more people see your website. It’s in the implementation and delivery that SEO services become more complex. You need a website that’s relevant to your niche, oozes credibility and offers answers to users' questions. This makes you a trusted source of information. That’s what search engines like Google like to see.
To summarise, SEO is a range of strategies used to achieve high rankings for your website in search engines. And nothing is more important in this day and age, because over 90% of your customers use search engines like Google to find goods and services.
Google is forever changing its ranking algorithms. SEO that’s out of date will lead to falling rankings, fewer leads, and shrinking revenue. Don't let this scare you. When SEO is implemented and managed correctly, it is literally a goldmine in your niche. Summarised further, the higher your ranking, the more money your business makes. It's that simple.
On-page SEO (search engine optimisation) or on-site SEO is the process of making changes to your actual website and content in order to help it appear in search engines. By optimising your website for search engines like Google, you can increase your visibility in the organic, or unpaid search engine results.
This activity is performed when your website is first built, has any changes/additions to it, and at regular intervals to match the changes that Google make to their search engine algorithms. We generally recommend on-page SEO every 6 months. This ensures you stay ahead of your competitors.
Off-page SEO (search engine optimisation) or off-site SEO is a blanket term for various strategies and ongoing activities implemented across the internet (away from your website) to rank your website higher in search engines such as Google.
Off-page SEO simply tells Google what others think about your site. For example, if other websites have many valuable links pointing to your website, search engines will assume that you’ve got great content – the type that provides value for users, and consequently rank your website higher.
Otherwise, why would people waste time linking to it?
Content creation such as blogs, articles, videos, social networking etc are a large part of off-page SEO. The difference between an experienced SEO agency and a novice agency is all in the execution. It's not as simple as creating dozens of blog posts and repeating your industries keywords over and over in articles. In fact, Googles updated algorithm knows when 'fake' SEO is being implemented and will lower your website ranking.
An experienced SEO agency is only as good as their ongoing education, because Google is forever changing their algorithm, and for good reason, because we as search engine users want only the most relevant and accurate information when performing product research.
Getting Started with SEO
So, how do you get started on your SEO journey?
You may have noticed your search engine ranking has dropped. Your website visitor numbers are shrinking. Your potential customers aren't finding you on Google and it’s clearly affecting your bottom line.
If you've never had SEO implemented, or your current SEO agency isn't getting results, it's time for our SEO guru's to press play. We start with a free SEO audit and business assessment. We present our findings and recommended strategies to improve your SEO ranking by driving quality traffic to your website using on-page and off-page SEO. We will even show you where your competitors stand in the SEO journey.
As soon as you say GO, we start the process by first performing in-depth industry keyword research to collate and utilise a list of high-value keywords that will translate into better quality traffic and increased revenue for your business. Each successive SEO activity continues to improve your ranking, and in-time, you will see your site climbing the Google ladder. Just imagine...one day, your business could be on the first page of Google!
Syd Luxury Taxis
SEO Implementation & Management.
Top of Google Organic Search Results Achieved